Communication Strategies Essay Example | Topics and Well Written Essays - 500 words

Communication Strategies - Essay Example There is no organization that can effectively function without communication. Thus, over the recent years, corporate communication has evolved to become one of the most valuable management and strategic tools in any organization especially if it is well aligned with the overall strategy of a company and meant to improve and enhance the strategic positioning of the organization (Argenti, Howel and Beck, 2005). Corporate communication is mainly concerned with passing information to the organization’s diverse stakeholders with different needs and expectations (Gupta, 2011). As such, this paper is designed to review literature and explore the major strategies and roles of corporate communication during the contemporary period in different organizations. According to Kim & Radar (2010), corporate ability (CAb) focused strategy, and Corporate Social Responsibility (CSR) focused strategy, and hybrid focused strategy are the major corporate communication strategies used by organizations during the current period. The Cab strategy focuses on communicating the company’s products while CSR is concerned about communicating to the stakeholders to show that it is socially responsible. The hybrid strategy is a combination of both. As a result of increased global competition, consumer activism and digitization, it is increasingly becoming important for organizations to effectively manage their relations with various stakeholders. This can be achieved through the effective use of corporate communication which plays a pivotal role in the organization. Corporate communication plays the following roles: A number of studies have emphasized the significance of corporate communications in building an organization’s corporate reputation and image. For instance, Gupta (2011) observes that 80% of respondents in study acknowledged that the core purpose of corporate communication is to build corporate brand and enhance its reputation. Corporate